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Tesco Charity Partnership

On January 5th 2015 Tesco announced an exciting new partnership with Diabetes UK and The British Heart Foundation.

This is the first ever partnership of this kind so they wanted to create an engaging animation to excite Tesco customers and colleagues, challenging them to get involved and life a happier, healthier lifestyle.

The animation was played in approximately 600 Tesco stores across the U.K.

This Project was created with The House London.

Acknowledgements

Creative Direction: Michael Murdoch
Animation/Design: Matt Wilson & Jennifer Turpin
Sound Design: Matt Wilson
Music: Lift Me Up

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